Local Seo is different from seo campaign. Local seo is helpful to get more and more traffic by increasing search engine visibility. As to get better ranking in the search engine, there are lot of activities required in getting best results. If you want to get best local search engine ranking than you need to less depend on link building and more on local citations with name-address-phone number, local reviews and social media signals.
Google My Business
If you had not created google my business account than you need to create it.
Google My business allow you to add unique description that will described about your business. It also allow you to choose correct business category for your business and add links. You can submit all your business information here. You should provide unique and consistent NAP that you will use in all you citations website during listing your business. Through this listing you are able to get reviews from users when they search your services and products on search engine. For local seo, schema is also added to your website helps to recognize your business category. Consistency is very important. Name, Address and Phone number of your business should be same on each web page and each web listing.
Reviews directly affect local search results. Getting reviews on your social media platforms and citations sites helps to get better ranking in the search engine. Discount on products or services helps to get more and more reviews. Review page in website also invite users to share their experience in the forms of reviews. Reviews may be positive or negative. Customer may appreciate your business products and services. Review are the most effective to communicate with customers.
Local On-Page SEO Factors
On-Page SEO factors also plays important role in local search ranking of business. As on-page is done on live website. In on-page page titles, meta description, image alt text are used with target keywords. To make your local seo effective you should keep following points in mind:-
Add your city name in page title.
Add city name within H1 tag.
Add city name in page url.
Target your website content with keyword.
Set image ALT text with targeted keyword.
Add Google Map location with your website’s homepage.
Keep all these factors in mind and by successfully implementing all these factors, you can improve your local search engine ranking. Along with all these, you should also keep one important factor in mind that your website should be mobile friendly. Google also gives preference to the mobile friendly websites.
Local Citations and Link Building
Link building play important role in local search results. Getting links from high quality websites also helps to get better ranking, but getting links from local websites according to your location. So try to get listed in local websites to get better search engine ranking.
Local Link Building
Local Link building plays an important role in the local search results. Try to getting backlinks rather than creating backlinks. This helps to increase your search engine visibility in the local SEO. Local directories are very important for link building. Citation is online reference to make NAP of your business is consistent.
These citations links are not need to link with your business page. There are many tools which helps to check your competitors citations and also you can check your own website.
By using different techniques you can get different local citations websites. By Using tool like Ahrefs, Semrush, Majestic etc., you can analyse the backlinks of websites and also get listed on the same.
Click Through Rate
Click through rate also helps in get better ranking in search engine result page (SERPs). Adwords provides the facility of tracking quality score. High CTR leads to high search engine ranking of any website because high CTR ensures great user experience and search engine always try to displayed to those websites which provide great experience to users. High CTR provide stability in the ranking of any website. Also bounce rate plays an important role in the search engine ranking. So you should try to reduce bounce rate, because it gives a negative signal to search engines.
Bounce rate is the rate in which any person leaves your website from homepage without visiting further pages.
If you want to maximize your CTR, than you should focus on these activities:
Add Schema.org markup to your website.
Your page title should be relevant and readable.
Meta description should be according to user search.
Split your websites on social media platforms to increase CTR.
Optimize your landing page with local keyword.
Get reviews from customers on google and yelp.
Make your NAP consistent across different locations.
These are some of key factors that helps to boost up your website in local searches. If you are looking for expertise local Search engine optimization services in Chandigarh, than contact us. Leading local seo company in Chandigarh.